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Official launch by the Taoiseach, Bertie Ahern, T.D., of All-Ireland & Kilkenny hurler, DJ Carey's, hurling video, produced by XS-Management

Mary FitzGerald Public Relations has established a very wide-ranging client and assignment base upon which the success of her Consultancy is built. The following is a clear indication of the different types of organisations that have employed the services of Mary FitzGerald Public Relations and the variety of projects carried out by the Consultancy to date:

CIMA - Chartered Institute of Management Accountants
  • PR for their Annual Salary Surveys from 2001-2004
  • Press Conference with the then Minister for Education, Michael Woods, T.D., to promote a new MBA degree in DCU

E-Com Interaction - Multi-lingual Call Centre, Clonakilty, Cork
  • Press launch of E-com Interaction with the then Minister for Agriculture, Mr. Joe Walsh, T.D., announcing the creation of 150 new jobs for Cork
  • Announcement in conjunction with Tanaiste, Mary Harney, T.D., Minister for Enterprise, Trade and Employment concerning the creation by Enterprise Ireland of a further 40 new jobs for E-Com Interaction.
  • Extensive press, television and radio coverage of both events

Elite Computer Training - Dundrum, Dublin
  • Marketing of Elite's computer training courses with specific emphasis on their computer training for the corporate market
  • Press coverage and interviews with the Director of the organisation on both the Gerry Ryan and Pat Kenny Radio Show

EU Commission - European Elections 2004 Roadshow
  • PR for the European Roadshow which travelled to 18 locations countrywide
  • Fulfilled its purpose, i.e. to inform the public on the workings of the EU and the fast approaching European Elections, presenting the potential candidates in Ireland. The turnout of voters at the elections in June 2004 was up 10% in Ireland, rating Ireland the highest turnout in Europe

Fairyhouse Racecourse - Irish Distillers/Jameson Grand National Festival '03, '04,'05
  • Social PR for the Easter Festival and in particular the Irish Grand National race meeting with special emphasis on increasing social press coverage of the event and attendance numbers
  • Substantial social press coverage in the leading national newspapers, together with front page coverage on The Irish Times, The Irish Independent, The Examiner and the Star
  • Interviews and promotions on national radio and television, comprising the Morning Ireland Show, Today with Pat Kenny and Open House, The Afternoon Show RTE

Genoil-Canadian Oil Exploration Company (listed on NASDAQ)
  • Press conference promoting Genoil's new technology to refine oil faster and to reduce waste
  • Widespread press coverage in the business sections of the national press
  • A successful PR exercise, the company secured a substantial increase in the number of its Irish shareholders

Goldman Securities - Athy Business Park, Co. Kildare
  • Official launch of the Athy Business Park by the then Minister for Finance, Charlie McCreevey, T.D
  • .
  • Extensive television, radio and press coverage resulting in all of the units being filled with a waiting list of companies for phase two of the business park.

ICAI - Institute of Chartered Accountants of Ireland
  • Extensive press coverage for the Munster Chartered Accountants Salary Surveys from 2001 - 2004

Mercier Press, Cork & Dublin
  • Publicity for a new book entitled "The Stolen Child" by Joe Dunne. A biography of a childhood in care in Ireland
  • Wide-spread media coverage, including interviews on RTE Radio's Liveline and Rattlebag programmes, on RTE's Open House, provincial radio stations and written coverage in the national newspapers
  • Documentary on the story by RTE's 'Would You Believe' programme, which was short-listed for a major television award at the International Television Awards Festival in Cannes
  • In excess of 6,000 copies of the book sold to date

Moate Retirement Village, Moate Co Westmeath
  • Organised the official Opening of Moate Retirement Village by Minister for Finance, Brian Cowen, T.D. in May 2005
  • The event was attended by over 200 people including press, health care representatives, TDs and Senators including leader of the Senate, Senator Mary O'Rourke
  • Generated high profile publicity for the event including television and radio news coverage on RTE and TV3 as well as widespread national and provincial news coverage

Mowlam Healthcare Ltd
  • Press Launch in respect of the "Turning of the Sod" ceremony for the 5th Mowlam Healthcare retirement home situated in Waterford, which was performed by Tanaiste Mary Harney, T.D., Minister for Trade & Employment. €80 million was invested in this project as well as in other homes located in Meath, Sligo, Limerick, Mullingar & Moate
  • Extensive press coverage of the event with particular emphasis on the property, business & health sections of the national and local press
  • On-going PR work including representing the company during the Leas Cross Retirement Home controversary
  • Promotion of Kilmainhanwood Retirement Village, Navan, Co. Meath (Mowlam Enterprises)
  • Widespread publicity within the property, features and health sections of the national newspapers in respect of this unique, modern retirement village
  • Television documentary screened on Nationwide, RTE 1 in July 2004

Premier Recruitment Group
Offices in Dublin, Cork, Limerick, Waterford & Kilkenny
  • Launched 4 annual Chartered Accountants Salary Surveys
  • Re-branding & marketing of their office recruitment division, La Crème
  • Widespread television, radio & newspaper media exposure in respect of the above
  • Promoted their Premier financial marketing campaign, which included highlighting an eye-cathcing billboard campaign as well as commuter-lites and dart cards throughout Dublin and Cork City Centre
  • Generated high profile press and radio coverage of Premier's acquisition of Nigel Lynn and Associates, the largest independent financial recruiter in the UK for a cost of €9 million in August 2005

Sunday Business Post Property Expo
  • Devised a Property Investor's Show, Property Expo and secured sponsorship for the event from one of Ireland's leading Sunday newspapers, The Sunday Business Post
  • The Expo was aimed at first-time buyers, property investors and future potential investors in properties within Ireland, the UK and Europe. It consisted of over 100 exhibitors and provided 25 seminars on relevant topics
  • Held in the prestigious Citywest Convention Centre over three days in 2004, attracting over 5,000 visitors with property sales over the weekend amounting to half a billion euros. The event was repeated again successfully in Citywest in April 2005
  • Following on from the success of the event an additional Property Expo was held in Cork in late April and in Galway in September. Plans are underway to run the Expo in the Main Hall RDS, Dublin, 3-5 February and in the Silver Springs Hotel, Cork, 25-26 February as well as in Limerick, Waterford, Sligo and Belfast in 2006. Full details www.propertyexpo.ie

UCD, Dublin
  • Promotion of a number of adult education courses, including courses on Horseracing and Fine Art and Antiques for the UCD School of Education and Lifelong Learning
  • Promotion of post graduate course in mediation studies, sports studies, environmental studies etc for the UCD Continuing Education Department
  • Organised a Press launch and follow-up media coverage for the launch of UCD's Professor of Pyschology, Professor Aidan Moran's book on Sports Psychology
  • The event was attended by leading Irish sports personalities including Brian Kerr, Packie Bonner, Brian O'Driscoll and Padraig Harrington

XS- Management
  • Official launch by the Taoiseach, Bertie Ahern, T.D., of All-Ireland & Kilkenny hurler, DJ Carey's, hurling video, produced by XS-Management Attended by over 300 leading sports personalities, politicians and media
  • Secured high profile PR, consisting of extensive coverage on radio, television news and sports bulletins, including The Late Late Show & The Irish Times, with follow-up interviews
  • No.1 in the Irish Video charts for six weeks, selling over 20,000 copies to date
  • The video also won the prestigious ESB Sports Television documentary award

email Mary FitzGerald Public Relations Mary FitzGerald Public Relations
Press - Public Relations - Marketing Consultant
Fitzwilliam Hall 
Fitzwilliam Place 
Dublin 2.
 © Mary FitzGerald 2011  
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