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Press Release
For immediate release

La Crème announces its support for Action Breast Cancer.

Tuesday 18th October 2005 – A giant pink ribbon was unveiled today on the building of the offices of La Crème (15 Lower Pembroke Street, Dublin 2) to announce that they have teamed up with Action Breast Cancer (ABC), a national project of the Irish Cancer Society in support of Breast Cancer Awareness Month.

Model Jenny Lee Masterson helped unveil the new look building as she dressed up in pink to support the cause. Jenny also featured in the Breast Cancer Awareness Month new TV advertising campaign, sponsored by La Crème.

La Crème is Ireland's largest supplier of temporary and permanent office staff. Part of the Premier Group, La crème has six offices in Ireland (Dublin City Centre, Dublin West, Cork, Limerick, Kilkenny and Waterford) and employ over 35 specialist recruitment consultants. For further information see www.lacreme.ie

La crème have agreed to support Action Breast Cancer for the forthcoming year. They are planning a year long series of fund-raising activities which will involve their clients, candidates and staff in a fun and innovative way and will help in generating further funds and awareness for this worthy project.

For a free information pack, or to discuss concerns with a specialist nurse, please call the Action Breast Cancer Helpline on Freefone 1800 30 90 40.

For further information please contact: Deirdre Keane, Communications Department, Irish Cancer Society Tel: (01) 231 05 59/ Mob: 086 871 89 59.

For information on La Crème contact: Mary FitzGerald PR Consultant - La crème, a division of the Premier Group.

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