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Get Your Pink's ready for Pink Week!

A week where the Premier Group shows its support for Action Breast Cancer.

Monday February 13th until Friday February 17th is Pink Week @la crème. For each candidate wearing Pink who registers with Premier Group (la crème, Premier, Brunel, Verkom) at any of their offices nationwide: Dublin, Cork, Waterford, Kilkenny and Limerick, Premier Group will donate €100 to Action Breast Cancer(ABC)

The staff of the Premier Group is also joining in the fun for this worthwhile cause and has nominated Valentine's Day as Pink Day in each office. All staff will dress in pink, the more elaborate and outrageous the better and each are donating half a day's pay to Action Breast Cancer.

Prizes will be given out for the best dressed lady and most confused boy! To round off the day, Premier Group will host a Pink Party in all the offices.

Speaking about the week, Ann O'Mahony, Divisional Director of La Crème, said "Pink Week is part of our ongoing sponsorship of the Action Breast Cancer project and we are delighted that our staff will be involved. By the end of the year, we will have donated €80,000 to the project and helped to raise awareness among women of the need to be more Breast Aware."

La Crème chose to support the Action Breast Cancer project because of its relevance to us, our clients and our candidates. 95% of our clients and candidates and 77% of Premier Group staff are female.

"We were thrilled that La Crème chose Action Breast Cancer which is a part of the Irish Cancer Society, as their charity partner for their inaugural Pink Week. There are on average 2,000 new cases of breast cancer in Ireland every year so it is imperative that we continue to raise vital funds enabling Irish scientists to find new therapies to prevent breast cancer, better techniques to diagnose it accurately and ultimately new treatments which will cure it. La Crème is giving us a fresh and exciting way to raise funds through their clients, candidates and staff and we hope that in the future we will see more initiatives like this," said John McCormack, CEO, Irish Cancer Society.

So to "Get in the Pink" and play your part in supporting Action Breast Cancer, make sure you wear a pink item of clothing when you register with the Premier Group.

Pink week is part of la crème's on-going work as sole sponsor of Action Breast Cancer.

For more information see: www.lacreme.ie/pinkribbon
Further information is also available from:
Mary FitzGerald
PR Consultant-la crème and the Premier Group
Fitzwilliam Hall,
Fitzwilliam Place,
Dublin 2.
Telephone: (01) 669 4759. Mobile: 086-2520181

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Fitzwilliam Hall 
Fitzwilliam Place 
Dublin 2.
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