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National new identity campaign launched by Premier

Premier, Ireland's No 1 Financial Recruitment Agency has launched a new identity campaign which will be visible in Dublin, Cork, Limerick, Waterford and Kilkenny. The campaign was launched on Monday 27th March and will run nationwide until Sunday 4th May.

Premier Group acquired Nigel Lynn Associates, a major UK Financial Recruitment Agency in 2005. Following this, a review of Premier and Nigel Lynn was initiated. It was decided to develop a new identity for each company. In developing the new identity it was key to harness the synergies between theses two brands while ensuring positive brand equity was retained for each individual brand. The result created the same visual identity for both brands while allowing them to retain their individual brand names. This combines the 35 years specialist financial recruitment experience of both companies while refreshing and strengthening the brand image and delivering our key brand differentiator-We Get Financial People.

The campaign will see Premier use a wide range of media including 48 sheets, Luas straplines, Bus supersides, Citylights, and Air coach swatches in Dublin, Cork, Limerick, Waterford and Kilkenny. Premier is investing 300,000 in this new identity and national campaign. It will aim to reach over 70% of the population.

Pat Fitzgerald, Managing Director, Premier Group said,
"At Premier we understand that the value we add is finding the perfect fit between candidate and client. Our consultants have the ability to match the right people to the right jobs, delivering results for clients and candidates. Our national campaign launches our new identity into the market with confidence and will strengthen our position as the No1 financial recruitment consultancy in Ireland"

Premier's new identity has been applied across all its marketing material since Monday 27th March. Check out its web-site www.premier.ie

For further details contact:
Mary FitzGerald
PR Consultant Premier Group
Telephone: (01) 669 4759. Mobile: 086-2520181

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