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La crème, announces support for a national radio campaign for Action Breast Cancer Freefone Helpline 1800 30 90 40

La crème - the office recruitment people, are pleased to announce their support for a national radio campaign to promote the Action Breast Cancer Freefone Helpline 1800 30 90 40 for Breast Cancer Awareness Month, October 2006.

Action Breast Cancer is a project of the Irish Cancer Society and provides an information and support service for all women concerned with breast health and breast cancer. The Action Breast Cancer Helpline is staffed by specialist nurses to answer all questions and make appropriate referral. The Freefone Helpline 1800 30 90 40 is available Monday to Friday, 9am-5pm and is free and confidential.

Women living in Ireland have a 'one in twelve' chance of developing breast cancer in their lifetime. In 2001 there were 2,020 new cases of breast cancer in Ireland. A significant part of la crème's clients and candidates are female and for them breast cancer is an important issue that they need to be aware of. For this reason la crème is supporting the national radio campaign to promote Action Breast Cancer Freefone Helpline.

During October 2006 the ABC campaign will encourage all women to become breast aware, and to know their own personal risk factor for the disease, and what this means for them. Call the Freefone Helpline for free information on breast awareness and risk factors.

Over the next 12 months la crème will run various other activities involving their clients, candidates and staff that will enable them to support Action Breast Cancer in addition to promoting the national radio campaign for the Helpline.

Speaking at the launch of the national radio campaign, Ann O'Mahony, Divisional Manager la crème, Dublin said "This is the second year that la crème have taken an active role in supporting Action Breast Cancer. Last year, through the goodwill of our clients, staff and candidates we raised €60,000 for ABC. This year we plan to increase this amount through various fund-raising activities as well as giving significant support to the national radio campaign to promote the Freefone Helpline which we urge women of all ages to use"

Naomi Fitzgibbon, Breast Cancer Information Services Manager, Irish Cancer Society added, " All women in Ireland need to be breast aware. Women today are becoming more breast aware which is really encouraging. At Action Breast Cancer we are now focusing our energies into making all women aware of the risk factors for developing breast cancer. Our relationship with La Crème allows us to promote these important messages, and raise all-important funds, in the drive to inform women."

For more information on the Breast Cancer Awareness Month please visit www.cancer.ie

For further information on la crème and the activities it will be staging to support Action Breast Cancer, check out www.lacreme.ie

Further information:

Mary FitzGerald
PR Consultant-la crème
Fitzwilliam Hall
Fitzwilliam Place
Dublin 2
Tel: 01 669 4759 Mobile:086 252 0181

email Mary FitzGerald Public Relations Mary FitzGerald Public Relations
Press - Public Relations - Marketing Consultant
Fitzwilliam Hall 
Fitzwilliam Place 
Dublin 2.
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